Making sales in any market can be either an exciting or a tedious process. It all depends on how you are advertising and marketing your products. For many business owners and retailers, it is the use of economical yet effective props like teardrop flags that do the trick.
For others, it is artistic and fancy exhibition stands that bring in the desired sales volume. As any seasoned retailer will tell you, the best policy is to use a combination of both these tools. But how you use them is critically important. So, here are a few tips to help you get the most out of these two types of display marketing items.
How to Get the Most Out of Your Teardrop Flags and Exhibition Stands:
- Mind Your Placement: Teardrop flags should always be placed such that they get your business the maximum attention. This means you need to place them at a spot where there is a healthy amount of foot traffic. Also, you need to make sure that they are spaced enough distance from each other to not lose their impact. Also, it can be a good idea to place them at strategic places around your shop as well as inside. This can not only help draw attention but also guide customers to the products they need.
- Sort the Stands: For exhibition stands to be a popular browsing place, it is important to keep them thematic. This refers to the kinds of things that you keep on them for others to browse. Now, if a person is particularly interested in jewellery of a particular type, they will probably want to browse just that and probably some other items that go along well with them. Keeping a consistent theme which is in line with consumer psychology is the key to getting the best sales volume for your business with exhibition stands.
- Use Employees Strategically: In the age of digitalisation, personal service is becoming a rare phenomenon. While some people enjoy being left alone to browse what they want, others crave for expert insights, suggestions, and discussions on the things they want to buy. Your attendants should be keenly aware of the needs of all potential customers and be able to make smart suggestions to convert leads into sales.
Where to Get the Best Teardrop Flags and Exhibition Stands?
Looking for quality display items at an affordable price? Swift Display has a wide range of advertising and display products you can you choose from. Contact us at (02) 8919 4650 now!