Trade shows and exhibitions are a great place to give your business the market exposure it needs. However, you will be competing with most of the biggest names in your niche as well. So, naturally, you need to have excellent advertising in the trade show.
This can be accomplished by having the right branding and marketing tools at your disposal. Things like flag banners and retail display stands can really amplify the quality of your stall at any expo. But there are plenty of options to choose from. So, here is some advice by experts on how to find the right combination of exhibition stands for your upcoming expo:
How to Entice Customers into Visiting Your Exhibition Stand and Making Big Purchases
- The Combination
The first thing to understand about any kind of display advertising is that it is best performed in bulk, which means you need a bunch of flag banners which lead your customers up to retail display stands and exhibition stands. Each of these must complement each other effectively in terms of the quality, the colour complementing as well as the design aesthetics. This total effect is what is going to make your stall the hottest ticket at the expo.
- The Convenience
When a customer or even a business owner at an expo is browsing stalls, their perception changes according to how much they have seen. So, if your stall is right at the mouth of the opening to the pavilion, then you are likely to get far more attention. The point is to make it convenient for customers and tradespersons to find your stall and browse your exhibition stands. Booking a prime location at the event is a smart way of getting this done.
- The Customization
Standard exhibitions stands and retail display stands will get standard responses. The whole point of a display is to make it stand out. So, you should go for customized displays to make a unique impression on the attendees. This may cost you a little more but it is definitely worth the investment for the sales you will generate. But keep the customization in line with the latest designs and trends. You do not want to stand out in the wrong way.
Where Can You Get the Best Exhibition Stands for Your Stall?
Swift Display can provide the very best flag banners and retail display stands in the market. Browse our catalogue or contact us at (02) 8919 4650 now for the right trade display items for your needs!
Image Source: Flickr / Australian Glass & Glazing Association AGGA