Attending exhibitions with the right kind of trade show displays requires some serious amount of time and effort. So, it makes sense to avoid some common pitfalls to get the best out of your investment. Let’s take a look at some of the most common ones.
How to Avoid Common Mistakes in Trade Show Marketing?
- A Cluttered Booth: It’s understandable that you want to make your presence felt in the trade show. However, cluttering your booth with too many things is not the right way to do so. Instead, try to identify your main goals and evaluate what your customers would like the most. There are certain products that might not be the right fit in a particular trade show. Always remember that you can also use other means to convey more information about your business.
- Making Last Minute Changes: While you can certainly make small changes here and there at the last minute, changing the entire structure or making other big changes in your campaign can negatively impact the design and effectiveness of your trade show displays. So, avoid this at all costs and set achievable goals as early as you can.
- Worrying Too Much About Money Rather Than Focusing on Results: Trade shows require some investment. So, it’s advisable that you should set a clear cut budget for this process. However, if you think too much about money, you’ll get mediocre results at best. The fact is, even if you succeed in saving some dollars, it isn’t going to make a noticeable difference in the long term. In the worst case, it might negatively impact your brand image.
- Having No Clear Goals: As surprising as it may sound, most business owners forget that not everyone will be aware of their brand and products. So, don’t just focus on graphics and design of your trade show displays – always make sure that customers get to know your business and its offerings with all necessary details.
You can achieve this with attention grabbing taglines, quality graphics, brilliantly designed trade show displays and onsite demos.
Looking For a Foolproof Way to Avoid Trade Show Marketing Mistakes?
Whether you’re an experienced marketer or you’re just starting out, mistakes are bound to happen. The important thing is to learn from them and get better with time. Alternatively, you can choose a trusted specialist like Swift Display for some expert advice on making your trade show marketing a grand success. For more information, visit Swift Display today!