Retailers need to use retail display stands for their daily operations. These marketing tools are designed specifically to capture a customer’s attention the moment he or she walks into the retailer’s shop and lead to the desired action such as making a purchase.
The effectiveness of your display stands is highly dependent on your design, layout as well as the location where they will be positioned. However, mistakes may arise during the designing phase of the display stands and may involve the following:
Mistake #1 – Wrong choice of location
One of the common mistakes that retailers commit when designing the retail displays stands is the wrong choice of location with an uneven path, too narrow space or disrupted the flow of traffic. Why these issues could affect the display stands? Imagine if a shopper is struggling just to get through your items and have to squeeze along the narrow space in order to get an item.
The complexity of the space will discourage the shopper from making that final purchase and walk away. How to prevent this from happening with your retail shop? As much as possible provide a smooth flow of traffic to shoppers the moment they enter the shop and give them quick access to the retail display stand. The design and layout of these stands should have wide spaces to accommodate your products and allow shoppers to browse freely.
Mistake #2 – Lack of uniformity
Another mistake that retail shop owners commit when designing their retail display stands is lack of uniformity. Uniformity refers to the cohesiveness of the shelving system and racks used. For example, if your display stands are constructed from various materials like wood, metal, plastic or glass the visual appearance to any shopper could be distracting.
When a shopper feels distracted his or her psychological state is affected and may feel distorted. If a shopper is distorted he or she will find it a struggle making a decision like buying. How to fix this mistake? It’s best you consult an expert designer in flag banners and display stands to come up with a clean and clutter-free design.
Mistake #3 – Adding multiple products and overloading
Some retail shop owners desire to save on space and maximise the usage of their retail display stands commit the mistake of overloading them with various merchandise. However, this method may create confusion to the shoppers because of too much clutter all over the display stands.
What can be done to prevent this same mistake from happening inside your retail shop? Confide with your contracted display stand designer the available space in your retail shop as well as the number of products you need to display, so that the right size and layout of display stands can be custom made to match your retail shop space and display requirements.
Mistake #4 – Poor Lighting
Did you know your retail shop’s lighting could affect the shopper’s decision when buying your merchandise? Yes, if a retail shop is poorly lighted your intention of highlighting your products on the retail display stands will not materialise.
Why? The shopper can’t properly see your products and eventually make a graceful exit. When designing a retail display stands take into consideration the type of lighting fixture that will give enough lighting to your featured products. Remember, how a shopper feels while shopping will greatly influence his or her buying behaviour.
Do you need further assistance with the designs of your retail shop’s marketing materials? Whether you want to add more flag banners along the entrance of your retail shop or incorporate a theme for your custom made retail display stands and event marquees go and book a private meeting with one of the designers at Swift Display.
Image Source: Collision Conf / Flickr